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 Radio und TV
liny195 Offline

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Beiträge: 130

20.11.2018 08:19
Why do it?Nike has touched off a furor by wading into football's antworten

national anthem debate with an ad featuring Colin Kaepernick Ray-Ray Armstrong Jersey , the former 49ers quarterback who was the first athlete to kneel during "The Star-Spangled Banner" to protest police brutality against blacks and hasn't played a game since 2016.The ad copy reads: "Believe in something, even if it means sacrificing everything."The ad, part of Nike's 30th anniversary "Just Do it" campaign, has outraged many. Online, people threatened boycotts and posted videos and photos of shoes set on fire, Nike gear thrown in the trash, and swoosh logos cut out of products.Most big corporations steer clear of politics, and marketing experts disagreed Tuesday over whether the Kaepernick campaign is good business.But some noted approvingly that it made a big splash and set Nike apart. And they said it could solidify Nike's bond with athletes, especially black ones, an important consideration for a company that relies heavily on sports stars to endorse its products.Brian Gordon, CEO of Engine Shop, a sports and entertainment marketing agency, said the ad is provocative but "authentic to who they are and the communities they represent and speak to," including the athletes."Even in the face of potential backlash, they support their athlete partners, and that's an incredibly powerful statement to the athlete community," Gordon said.Other athletes in the campaign include tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a linebacker whose left hand was amputated when he was 4. But the Kaepernick ad struck a nerve, timed just before the NFL season kicks off on Thursday.Nike did not return a request for comment about its strategy. Its stock closed down more than 3 percent Tuesday.Neil Saunders, managing director of the data and analytics firm GlobalData, called the Kaepernick strategy "commercially imprudent.""Nike's campaign will generate both attention and discussion which is, arguably, one of its central aims Janoris Jenkins Jersey ," he said. "However, it is also a risky strategy in that it addresses, and appears to take sides on, a highly politicized issue. This means it could ultimately alienate and lose customers, which is not the purpose of a marketing campaign."But other experts think the strength of Nike's brand will help it weather the storm and perhaps benefit from it, too. Nike is one of the world's largest sports apparel companies, with $34.5 billion in revenue last year."What you stand for is almost as important as what you make," said Allen Adamson, co-founder of marketing firm Metaforce. "It's a polarized marketplace. No matter what you do, you offend some people. They're focused on what they stand for, and if that upsets some users, so be it."Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last."My guess is that the audience that is reacting so badly to this aren't buying a lot of Nikes anyway," he said. "They'll move on to the next thing. Welcome to the 21st century."Nike, based in Beaverton, Oregon, has made waves before. An ad for the company's sport hijab went viral in 2017. And a 2010 commercial featuring a voiceover by Tiger Woods' late father when the golfer was trying to recover from a sex scandal drew mixed reviews.In August, Nike made news when the French Open banned Williams' Nike-branded black catsuit. Nike responded by posting an image of her on social media with the line "You can take the superhero out of her costume, but you can never take away her superpowers."Brands run the risk of a backlash in taking a political stand in their advertising.Starbucks was mocked in 2015 for trying to start a discussion about race by writing the slogan "Race Together" on its cups. Pepsi ended up pulling a commercial that showed Kendall Jenner giving a Pepsi to a police officer; some said the ad trivialized the "Black Lives Matter" protests.John Sweeney, sports communication professor at the University of North Carolina, said the Kaepernick ad was created to provoke people, and in that respect Kerry Wynn Jersey , it succeeded."You may have a negative reaction or a positive reaction, but you have a reaction," he said. "They wanted something that would stop the presses and stop people in their places."For some, the ad has made them bigger fans of the brand."I think what Nike did was a tremendous step in fighting against the people who misunderstand the protests by Kaep and players," said Seth Buchwalter, of Portland, Oregon, a lifelong Nike customer.But Wesley Callaway, of Omaha, Nebraska, said he doesn't agree with kneeling during the national anthem and thinks it is unfortunate Nike is featuring Kaepernick, though he said he doesn't buy many Nike products and won't make any changes in his shopping habits."I don't mind them protesting brutality," he said. "I just wish they wouldn't do it during the anthem."AP Business Writer Josh Funk contributed to this report from Omaha, Nebraska.This article has been corrected to give the correct title for Allen Adamson. It's co-founder of marketing firm Metaforce, not BrandSimple marketing consultant. It’s not always easy to find immediate waiver wire help at this point in the fantasy season. But there are still players who can be a big boost to your lineup within a few weeks. So this week’s waiver wire adds will have a focus more on some stash players that can make the biggest impact down the stretch for your fantasy roster.Tre’Quan Smith, WR, New Orleans SaintsRostered - Yahoo: 30 percent | ESPN: 17.1 percentSince Ted Ginn was placed on injured reserve, Tre’Quan Smith has seen his playing time increase. It’s yet to lead to production on the field — he has just 10 targets, six receptions, and 62 yards over the past two games — but the potential is there. He’s playing over Cameron Meredith and the Saints have a meeting with the Los Angeles Rams next week — a game that could be a shootout with a defense that has struggled at corner this season. He only needs a little run to be productive, just look at his 111-yard day on three receptions in Week 5.Jamison Crowder, WR, WashingtonRostered - Yahoo: 38 percent | ESPN: 26.6 percentIt’s easy to forget about Jamison Crowder — and a lot of former owners already have. Because of injury, Crowder hasn’t played since Week 5 , but when he returns, he should immediately be the focal point of the Washington passing game. If you watched what Washington did against the Giants on Sunday, it’s a slow burn offense built on taking small chunks of yards at a time. That fits Crowder’s role in the slot perfectly. In his four games to start the season, Crowder has four targets in the first three and eight in the fourth. He’s a good stash option for the stretch run in PPR leagues if you have the bench space and an owner in your league who didn’t.D.J. Moore, WR, Carolina PanthersRostered - Yahoo: 16 percent | ESPN: 10.4 percentThe Carolina Panthers finally gave their first-round pick extended run in the offense and it worked out pretty well. Against the best pass defense in the league, Moore had five receptions and 90 yards on six targets to go along with two rushing attempts for 39 yards. Moore’s six targets led the team and he was responsible for just over a third — 33.52 percent — of Carolina’s targeted air yards in Week 8. Without much success on the outside for the Panthers this season, Moore should continue to get his workload increased each week and he’ll get a matchup against the wide open defense of the Tampa Bay Buccaneers in Week 9.Elijah McGuire, RB, New York JetsRostered - Yahoo: 6 percent : ESPN: 4.3 percentElijah McGuire hasn’t played a game yet this season, but he returned to practice last week and is eligible to return to games this week. Bilal Powell has a neck injury and the severity is unknown as well as how much time he’ll miss. The Jets elevated DeAngelo Henderson from the practice squad for Sunday’s game against the Bears, but it’s likely McGuire, the Jets’ 2016 seventh-round pick, would take on the bigger role in the offense behind Isaiah Crowell. Last year McGuire started two games, rushed for 315 yards on 88 attempts and caught 17 passes for 177 yards. Malcolm Brown, RB, Los Angeles RamsRostered - Yahoo: 3 percent | ESPN: 2.9 percentThis is going to be a true stash, especially for Todd Gurley owners and not just for an injury. There’s a chance the Rams clinch a playoff spot and a bye early enough that sitting star players over the past few weeks could be an option for Los Angeles. Instead of making that a fantasy disaster, you could hold on to Brown, who has seen playing time in all eight games this season. He has rushed 37 times for 189 yards and with how well Sean McVay creates open running lanes for his backs — Gurley has seen a box of 8-or-more defenders on fewer than 10 percent of his runs thanks to the wide open 11 personnel look of the offense — Brown would be a usable fantasy back even if most of the Rams’ other skill players were on the bench. It might feel like that scenario is still far down the road, but you can never be too prepared too early.

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